Chrysler to offer 30 day money back guarantee
4th July 2006
In the wake of poor sales across the board, Chrysler is setting a new precedent. No, I’m not talking about employee pricing ( although they are doing that too! ) , I’m talking about something new. Something unfounded, and something never done before. Chrysler will soon be offering a 30 day money back guarantee on all new Chrysler products. While there are some caveats, such as paying a fee if you decide to return the vehicle, this is still a first of it’s kind offer.
On one hand, it looks like Chrysler is so confident in their products that they are able to offer this program. Their thinking is that their product is so good, who would want to return it? I fear though, that many will see it differently. It is, in fact, an act of desperation of a huge magnitude. The potential for loss in this program is absolutely tremendous, especially if many people participate in the program, and do return their vehicles. Only time will tell for sure. Read the full story at Autoblog.